Metaverses - how the industry attracts users and what problems it solves

Metaverses are new virtual worlds that, on the one hand, become a place of attraction for brands, large companies and even government organizations, but on the other hand, they face an acute problem of maintaining the stable interest of ordinary users.

Despite the fact that virtual reality enters our lives, it is not easy for her to gain a foothold in it. This is due to the fact that the receptivity of such ideas, firstly, needs time, secondly, strongly correlates with the age group of users, and thirdly, it is still perceived mainly as a kind of entertainment, an interesting experience and experiment, and not a tool for solving everyday tasks.

In other words, the virtual space is attractive mainly for the young and partly middle age group, people of the older generation, as a rule, cannot or simply do not want to understand its capabilities. Next, the so-called pioneer syndrome is included. People do not yet have enough trust in the metaverses to perform risk-related actions in them - for example, to shop or work. That is why virtual worlds are still considered more like a gaming entertainment space, and in this case they already have many strong and, again, more familiar competitors to users, since the history of the gaming industry is already quite rich and diverse.

What should we do to change the situation and not let the rapidly started trend die because of the banal lack of demand? The first and most obvious thing is to make metaverses more regulated and secure. South Korea has become a pioneer in this issue. The Government of the State is preparing one of the world's first ethics manuals for metaverses. His task is to ensure trust between the participants of the metaverse, and $170 million has been invested in its solution. Another important step is the development of a draft law on combating individual crimes in the metaverse. Without all this, there is simply no trust in them, people do not want to find themselves in a situation where their rights are violated, and there is nowhere and no one to turn to for justice and protection.

However, it cannot be said that even with all the objective difficulties, the concept of metaverses has no prospects. And this is proved by large brands and government agencies that are actively being introduced into them. So, from March 28 to March 31, the Fashion Week of the Metaverse Metaverse Fashion Week from Decentraland will be held, in which 30 brands announced their participation. At the end of last year, the first police metaverse was launched by Interpol, and the UAE Ministry of Economy opened its full-fledged office in the virtual world.

Thus, the main task of metaverses is to increase the trust of users in everything that happens inside them, and to give it the same legal status that events taking place in the real world have. And if we manage to do this, then in the coming years, a significant part of everyday life may move to the virtual space.

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